The charity was named «Age Concern England and Help the Aged» until the launch of the new brand on 19 April 2010.  The brand also includes separate but interdependent charities for uk regions: Age Scotland, Age Cymru and Age NI,, as well as their commercial services arm Age UK Enterprises and the new international charity Age International. Age UK is the largest charity in the country to ensure that everyone can get the most out of life in the future. Thanks to the orientation of our brands, we can increase awareness, increase turnover and provide urgent funds to help the elderly. He said it was implicit that if it happened to age UK, a portfolio of products would be advertised under the agreement. Duke also decided not to participate in the merger. Hatch Benner Solicitors on Theatre Street has announced that they will be working with independent local charity Age UK Norwich under a new long-term investment deal over the next three years. They are pushing Age Concerns, which have not become Age UK brand partners, to join us. Whether it`s developing products or involving your employees in exciting fundraising campaigns, we can provide the perfect partnership for your business while helping you support our life-changing work.
Dawn Parkes, Managing Partner of Hatch Brenner, said: «We are pleased to support such an important charity with this new partnership. Through our legal work with private clients, including the mediation of permanent powers, wills and estates, we see first-hand the challenges faced by many members of the older community. In addition to the time and energy of our staff in Norwich, we are pleased to offer our legal expertise by training Age UK Advisors in the areas of private client, property, labour law and mediation. At the time of the merger, many Age Concern charities refused to register with the new brand because they have concerns about commercial freedom. They also raised concerns about how the merger had been presented and indicated that this had been done in a way that implied that all Age Concerns had already joined Age UK. «We still expected about half to become brand partners and about half of Age UK`s friends,» Herklots said. Despite the national merger, many local Age Concern charities have decided not to become brand partners of Age UK and to continue to become independent and totally separate Age Concerns and still remain so today.. . . .